Hi. I’m Fran Azel,

A pocket-sized firestarter, professional planner and lifelong

connector of women. 

—wife, mom, retired educator, and passionate believer that midlife is when the real adventure begins.

I love all things travel…
You can find me roughing it in my tent, always searching for gorgeous views, or glamming it up in a luxury stay at a Ritz Carlton resort, but nothing in between.

These days, you’ll find me curating unforgettable boutique girlfriend getaways—where luxury meets laughter, and where women rediscover joy, connection, and their next chapter (with a killer wine pairing, of course).

I live for the in-betweens.

I’ve done it all—pit toilets while tent camping and plush robes at the Ritz. I’m equally at home on a mountaintop hike or sipping cava in a tucked-away Spanish villa.

After decades of lesson plans, packed lunches, and doing “all the right things”—I found myself wondering: What now?

The answer?

I leaned into what I love most: travel, storytelling, and gathering women together in beautiful spaces.

Now, I help other midlife women press pause, say yes to themselves, and plan trips that feel like the perfect mix of clarity, sisterhood, and indulgence. Whether it’s a sunset hike in Sedona, a food tour through Madrid, or a campfire chat at one of my women’s retreats—my goal is to help you feel alive, seen, and wildly inspired.

no one prepared me for having everything I wanted out of life and still feeling something was missing.

But this season isn’t just about finding yourself—it’s also about nurturing what matters most.

Whether you're navigating marriage after the kids have left, rekindling intimacy, or redefining your partnership in this new chapter, I believe midlife is the perfect time to invest in connection—with your partner, your circle of friends, and yourself.

If you’re craving your next great escape (or just want someone else to plan it for you), you’re in the right place.